evaluative points

During setting up the ranger kit, i took a few snap shots to experiment with the composition of my images in high key lighting .After my shoot i went through my images and decided that despite my first intentions i actually preferred the images shot in high key lighting rather than mid key. The images were more fresh and vibrant looking-and i think this would be alot more desirable to my target audience. My initial reasons for not shooting in high key were because i thought the images would lack atmosphere, but this was when i was planning in the studio- however i then chose to shoot in my bedroom which has atmosphere.The interaction between the models also adds an exciting and interesting atmosphere.

The high key images also looked a lot more professional, and i could see them more in a glossy magazine. And so, i planned another shoot with my models in order to shoot more images in high key.

During the shoot, it was quite difficult trying to communicate my ideas with my models- and so i showed them some of the images i had come across in magazines so that they could see the general direction i was looking for.
Te models had a lot of fun during the shoot and i thinkk this added a lot of truth to my images= girls having a good time getting ready together before a night out
I think that the truth in the images make them alot more accessible to my audience as teenagers/young women could imagine themselves in the situations and so can relate to the models and could imagine themselves in the clothes they are advertising. I also think that the relaxed feel of some of the images suggest that the clothes being advertised, are comfortable etc to wear- which is suggested by some of the models positions



As expected, a photo which has tones in the middle of high and low would be called a middle key portrait. Often middle key portraits will use skin tone to set the mood. In these cases, clothing may be used to accent the tone of the skin with contrast rather than allow all elements to blend together. Often a high key portrait can be converted to a middle key portrait by reducing exposure.