bedroom shoot

I found the interaction between my models added a fun vibe to each image, and also a lot of truth to the images. I really like how the light falls on Georgias (girl in red) face in these images.
Because the area I was shooting was quite small I needed only one light create this mid key lighting effect. I found that two lights was too much for the small area .



During setting up the ranger kit, i took a few snap shots to experiment with the composition of my images in a more high key lighting .After my shoot i went through my images and decided that despite my first intentions i actually preferred the images shot more high key l rather than lower mid key. The images were more fresh and vibrant looking-and i think this would be alot more desirable to my target audience. My initial reasons for not shooting in high key were because i thought the images would lack atmosphere, but this was when i was planning in the studio- however i then chose to shoot in my bedroom which has atmosphere.The interaction between the models also adds an exciting and interesting atmosphere.

evaluative points

During setting up the ranger kit, i took a few snap shots to experiment with the composition of my images in high key lighting .After my shoot i went through my images and decided that despite my first intentions i actually preferred the images shot in high key lighting rather than mid key. The images were more fresh and vibrant looking-and i think this would be alot more desirable to my target audience. My initial reasons for not shooting in high key were because i thought the images would lack atmosphere, but this was when i was planning in the studio- however i then chose to shoot in my bedroom which has atmosphere.The interaction between the models also adds an exciting and interesting atmosphere.

The high key images also looked a lot more professional, and i could see them more in a glossy magazine. And so, i planned another shoot with my models in order to shoot more images in high key.

During the shoot, it was quite difficult trying to communicate my ideas with my models- and so i showed them some of the images i had come across in magazines so that they could see the general direction i was looking for.
Te models had a lot of fun during the shoot and i thinkk this added a lot of truth to my images= girls having a good time getting ready together before a night out
I think that the truth in the images make them alot more accessible to my audience as teenagers/young women could imagine themselves in the situations and so can relate to the models and could imagine themselves in the clothes they are advertising. I also think that the relaxed feel of some of the images suggest that the clothes being advertised, are comfortable etc to wear- which is suggested by some of the models positions



As expected, a photo which has tones in the middle of high and low would be called a middle key portrait. Often middle key portraits will use skin tone to set the mood. In these cases, clothing may be used to accent the tone of the skin with contrast rather than allow all elements to blend together. Often a high key portrait can be converted to a middle key portrait by reducing exposure.

ranger kit

messing around in the studio

Messing around with ideas...

My proposal =)

My group consists of Hannah, Nicki and myself. Personally i have decided to focus on fashion with a link to advertising.











I have spent time researching fashion photographers such as Danielle Horn and Christopher Simms, however i have found that the most useful and inspiring rsearch source has been catalogues and magazines, both higher and lower ends of the market.




I love these images, i think they're fun and suggestive yet gamerous and classy and so would appeal to a target audience of young women, possibly students. The images show the models having a good time which students would really relate to, and so these images in particualr have inspired me a great deal due to me wanting my shoot to display the fashion as fun and upbeat rather than formal etc. I think this appraoch would make the fashion being advertised seem more accessible for my target audience.



Lighting
To me, high key lighting would not set the atmosphere and feel i am looking for. for my shoot, it is typical of catalogues and sometimes lacks creativity.However some high key lighting images i came across were fun due to the stances of the models etc....










I want some shadow, and so the majority of my shoot will be shot using mid-key lighting , possibly using filters to create more atmosphere. This decision was influenced by images i found in magazines that really appealed to me...










Models and Props.
In terms of models, i will be using a couple of my house mates that are able to fit into lighting studio scheduling. They will be asked to bring at least 5 different outfits each (of their own clothes due to them all having ther own funky, glamerous styles). I may also ask some of my friends that are fashion students to lend me some of their items for the shoot. Georgia Lucas -Going, who i will be using a model will also be in charge of hair and make up of my models.
In each image i plan to have more than one model as i think the interaction will add to the fun upbeat atmosphere of the shoot.

Props i will be using will mainly be objects suggesing and creating a "party" atmosphere eg wine glasses,bottles,balloons etc.
Props will also help me with my approach to the interior/exterior theme in some way, for example the walk home...traffic cones, road signs etc.

Here is an example of low key lighting. I love the dramatic and stylish effect this level of lighting gives and it is the kind of feel i want to convey in my shoots. However, this lighting would not be ideal for fashion advertisement due to the products not being visible enough-for example a catalogue shoot would use high key lighting.